kitio.aiJasper vs Pencil
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Pencil has the lower starting price: about $14 a month, against $69 for Jasper.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Brand Voice
- Marketing agents
- Campaign workflows
- AI image tools
- Chrome extension
- Multi-model generation
- Brand guidelines
- Approval workflows
- Ad platform export
- Creative scoring
| Feature | Jasper | Pencil |
|---|---|---|
| Best for | AI content platform for on-brand marketing campaigns | Generate, approve and launch ad creative with many AI models |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Free trial |
| Starting price | $69/mo | $14/mo |
| Free plan | No, 7-day trial | No, trial available |
| Made by | Jasper | Brandtech Group |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Pencil has the lower starting price: about $14 a month, against $69 for Jasper.
Free plan
Cheapest paid plan
Top plan
Free trial
2 plans
Pro
$69/mo
- Per seat
- Content for multiple brands
- 3 audiences and brand voices
- Campaign collaboration
Business
Custom
- No-code custom AI agents
- Jasper Grid and API access
- Unlimited brand voices and knowledge
- Dedicated account management
2 plans
Core
$14/mo
- 50 generations per month
- AI agents for text, image, video, ads
- Realtime AI insights and scores
- 1 workspace
Growth
$55/mo
- 250 generations per month
- Lower cost per generation
- Unlimited workspaces
- Direct access to product team
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Jasper
- Keeps copy consistent with brand rules
- Built for team workflows
- Many marketing templates
- Expensive next to general chatbots
- No free plan
Pencil
- Access to many models in one place
- Built-in approvals
- Direct export to ad accounts
- Aimed at brands and agencies
- Pricing not published
Which one should you choose?
Choose Jasper if you want:
- Keeps copy consistent with brand rules
- Built for team workflows
- Many marketing templates
Watch out: expensive next to general chatbots.
Choose Pencil if you want:
- Access to many models in one place
- Built-in approvals
- Direct export to ad accounts
Watch out: aimed at brands and agencies.
Jasper vs Pencil FAQ
What is the difference between Jasper and Pencil?
Jasper: AI content platform for on-brand marketing campaigns. Pencil: Generate, approve and launch ad creative with many AI models. Both are marketing tools.
Is Jasper or Pencil cheaper?
Pencil has the lower starting price: about $14 a month, against $69 for Jasper.
Do Jasper and Pencil have free plans?
Jasper: No, 7-day trial. Pencil: No, trial available.
Who makes Jasper?
Jasper is made by Jasper, based in United States.
Who makes Pencil?
Pencil is made by Brandtech Group.
Which should I choose, Jasper or Pencil?
Choose Jasper if you value keeps copy consistent with brand rules and built for team workflows. Choose Pencil if you value access to many models in one place and built-in approvals.