kitio.aiInstantly vs Pitchlane
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Pitchlane has the lower starting price: about $37 a month, against $47 for Instantly.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Unlimited email accounts
- Email warmup
- Lead database
- AI reply agent
- Built-in CRM
- One recording, many personalized videos
- Prospect website backgrounds
- Video hosting on custom domains
- Integrations with 20+ sending tools
- Calendar booking links
- Campaign comparison
| Feature | Instantly | Pitchlane |
|---|---|---|
| Best for | Cold email at scale with unlimited inboxes and AI replies | Personalized video prospecting from a single recorded pitch |
| Category | Sales | Sales |
| Pricing model | Free trial | Free trial |
| Starting price | $47/mo | $37/mo |
| Free plan | No, 14-day trial | No, trial available |
| Made by | Instantly | Pitchlane |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Pitchlane has the lower starting price: about $37 a month, against $47 for Instantly.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Growth
$47/mo
- 5,000 emails per month
- 1,000 uploaded contacts
- Unlimited email accounts and warmup
Hypergrowth
$97/mo
- 125,000 emails per month
- 25,000 uploaded contacts
Light Speed
$358/mo
- 500,000+ emails per month
- 100,000+ uploaded contacts
- Private deliverability network
Enterprise
Custom
- 200,000+ credits per month
- Book a call
1 plan
Pitchlane
$37/mo
- 250 video credits per month
- Unlimited campaigns
- 20+ sending tool integrations
- Custom video hosting domains
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Instantly
- Pricing not tied to inbox count
- Strong deliverability tools
- Easy to start
- Leads and CRM billed separately
- Support quality varies
Pitchlane
- Scales video outreach without re-recording
- Works with popular cold email tools
- Simple credit-based pricing
- Each credit covers only 2 minutes of video
- Personalization centers on website backgrounds
- Built for outbound sales only
Which one should you choose?
Choose Instantly if you want:
- Pricing not tied to inbox count
- Strong deliverability tools
- Easy to start
Watch out: leads and crm billed separately.
Choose Pitchlane if you want:
- Scales video outreach without re-recording
- Works with popular cold email tools
- Simple credit-based pricing
Watch out: each credit covers only 2 minutes of video.
Instantly vs Pitchlane FAQ
What is the difference between Instantly and Pitchlane?
Instantly: Cold email at scale with unlimited inboxes and AI replies. Pitchlane: Personalized video prospecting from a single recorded pitch. Both are sales tools.
Is Instantly or Pitchlane cheaper?
Pitchlane has the lower starting price: about $37 a month, against $47 for Instantly.
Do Instantly and Pitchlane have free plans?
Instantly: No, 14-day trial. Pitchlane: No, trial available.
Who makes Instantly?
Instantly is made by Instantly, based in United States.
Who makes Pitchlane?
Pitchlane is made by Pitchlane.
Which should I choose, Instantly or Pitchlane?
Choose Instantly if you value pricing not tied to inbox count and strong deliverability tools. Choose Pitchlane if you value scales video outreach without re-recording and works with popular cold email tools.