kitio.aiInstantly vs Easy Reply
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Easy Reply has the lower starting price: about $19 a month, against $47 for Instantly.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Unlimited email accounts
- Email warmup
- Lead database
- AI reply agent
- Built-in CRM
- 2–4 reply buttons per email
- AI answer suggestions
- In-thread notifications
- No signup for recipients
| Feature | Instantly | Easy Reply |
|---|---|---|
| Best for | Cold email at scale with unlimited inboxes and AI replies | Clickable reply buttons with AI-suggested answers for Gmail |
| Category | Sales | Sales |
| Pricing model | Free trial | Freemium |
| Starting price | $47/mo | $19/mo |
| Free plan | No, 14-day trial | Yes |
| Made by | Instantly | Easy Reply |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Easy Reply has the lower starting price: about $19 a month, against $47 for Instantly.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Growth
$47/mo
- 5,000 emails per month
- 1,000 uploaded contacts
- Unlimited email accounts and warmup
Hypergrowth
$97/mo
- 125,000 emails per month
- 25,000 uploaded contacts
Light Speed
$358/mo
- 500,000+ emails per month
- 100,000+ uploaded contacts
- Private deliverability network
Enterprise
Custom
- 200,000+ credits per month
- Book a call
2 plans
Free
Free
- 50 sends per month
- 3 AI answer suggestions per email
Pro
$19/mo
- Unlimited sends
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Instantly
- Pricing not tied to inbox count
- Strong deliverability tools
- Easy to start
- Leads and CRM billed separately
- Support quality varies
Easy Reply
- Recipients answer with one tap
- Works inside the normal Gmail compose
- Free plan for real use
- Desktop Gmail in Chrome only
- Doesn't help write the email itself
- Free plan caps monthly sends
Which one should you choose?
Choose Instantly if you want:
- Pricing not tied to inbox count
- Strong deliverability tools
- Easy to start
Watch out: leads and crm billed separately.
Choose Easy Reply if you want:
- Recipients answer with one tap
- Works inside the normal Gmail compose
- Free plan for real use
Watch out: desktop gmail in chrome only.
Instantly vs Easy Reply FAQ
What is the difference between Instantly and Easy Reply?
Instantly: Cold email at scale with unlimited inboxes and AI replies. Easy Reply: Clickable reply buttons with AI-suggested answers for Gmail. Both are sales tools.
Is Instantly or Easy Reply cheaper?
Easy Reply has the lower starting price: about $19 a month, against $47 for Instantly.
Do Instantly and Easy Reply have free plans?
Instantly: No, 14-day trial. Easy Reply: Yes.
Who makes Instantly?
Instantly is made by Instantly, based in United States.
Who makes Easy Reply?
Easy Reply is made by Easy Reply.
Which should I choose, Instantly or Easy Reply?
Choose Instantly if you value pricing not tied to inbox count and strong deliverability tools. Choose Easy Reply if you value recipients answer with one tap and works inside the normal gmail compose.