kitio.aiGoogle Flow vs Luma AI
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Google Flow has the lower starting price: about $20 a month, against $30 for Luma AI.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Text-to-video with audio
- Image-to-video
- Scene builder
- Clip extension
- Character consistency
- Ray3.2 video model
- Keyframe control
- HDR output
- Creative agents
- Luma API
| Feature | Google Flow | Luma AI |
|---|---|---|
| Best for | Google's AI filmmaking studio built on the Veo video models | Ray video model and creative agents for video and image work |
| Category | Video | Video |
| Pricing model | Freemium | Free trial |
| Starting price | $19.99/mo | $30/mo |
| Free plan | Yes | No, trial available |
| Made by | Luma AI | |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Google Flow has the lower starting price: about $20 a month, against $30 for Luma AI.
Free plan
Cheapest paid plan
Top plan
Free trial
2 plans
Google AI Pro
$19.99/mo
- Monthly AI credits for Flow
- Veo video generation
- Includes other Google AI Pro perks
Google AI Ultra
$249.99/mo
- Highest Flow credit allowance
- Access to top Veo models
- Includes other Google AI Ultra perks
5 plans
Plus
$30/mo
- 10,000 credits / month
- Luma and third-party models
- Commercial use
- Guest collaborator editing
Pro
$90/mo
- 40,000 credits / month
- 4x usage with Luma Agents
Ultra
$300/mo
- 150,000 credits / month
- 15x usage with Luma Agents
Team
Contact sales
- Team management and sharing
- Shared team credits
- Usage analytics and SSO
Enterprise
Contact sales
- Enterprise commitments
- Custom fine-tuning
- Dedicated training
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Google Flow
- Native audio in generated clips
- Free daily credits on any account
- Strong prompt adherence
- Top-quality clips use credits fast
- Not available in every country
Luma AI
- Smooth, realistic camera motion
- HDR and EXR export options
- Several models in one credit pool
- No permanent free plan
- Pricing has changed often
Which one should you choose?
Choose Google Flow if you want:
- Native audio in generated clips
- Free daily credits on any account
- Strong prompt adherence
Watch out: top-quality clips use credits fast.
Choose Luma AI if you want:
- Smooth, realistic camera motion
- HDR and EXR export options
- Several models in one credit pool
Watch out: no permanent free plan.
Google Flow vs Luma AI FAQ
What is the difference between Google Flow and Luma AI?
Google Flow: Google's AI filmmaking studio built on the Veo video models. Luma AI: Ray video model and creative agents for video and image work. Both are video tools.
Is Google Flow or Luma AI cheaper?
Google Flow has the lower starting price: about $20 a month, against $30 for Luma AI.
Do Google Flow and Luma AI have free plans?
Google Flow: Yes. Luma AI: No, trial available.
Who makes Google Flow?
Google Flow is made by Google, based in United States.
Who makes Luma AI?
Luma AI is made by Luma AI, based in United States.
Which should I choose, Google Flow or Luma AI?
Choose Google Flow if you value native audio in generated clips and free daily credits on any account. Choose Luma AI if you value smooth, realistic camera motion and hdr and exr export options.