kitio.aiFilmora vs Wondershare Filmora
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Filmora starts at See pricing page and Wondershare Filmora starts at $49.99/yr. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Timeline editing
- AI-assisted tools
- Effects and titles
- Subtitles
- Audio editing
- Mobile app
- AI smart cutout
- Auto captions
- Text and image to video
- AI music generator
- Noise removal
| Feature | Filmora | Wondershare Filmora |
|---|---|---|
| Best for | Desktop and mobile video editor with built-in AI tools | Desktop and mobile video editor with many built-in AI tools |
| Category | Video | Video |
| Pricing model | Freemium | Freemium |
| Starting price | See pricing page | $49.99/yr |
| Free plan | Yes | Yes |
| Made by | Wondershare | Wondershare |
| Based in | China | China |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
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Pricing compared
Filmora starts at See pricing page and Wondershare Filmora starts at $49.99/yr. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Core editing tools
- Exports carry a watermark
Basic
$49.99/yr
- Annual plan, auto-renews
- 1,000 AI credits / month
- No watermark
Perpetual
$79.99 one-time
- One-time payment
- AI features paid by AI credits
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Filmora
- Easy to learn timeline editor
- Available on desktop and mobile
- Large effects and template library
- Pricing not shown on the page reviewed
- Heavier than browser-based editors
- Site language here is Spanish
Wondershare Filmora
- Friendly for beginners
- Large effects library
- Many AI tools built in
- AI tools need extra credits
- Free exports are watermarked
Which one should you choose?
Choose Filmora if you want:
- Easy to learn timeline editor
- Available on desktop and mobile
- Large effects and template library
Watch out: pricing not shown on the page reviewed.
Choose Wondershare Filmora if you want:
- Friendly for beginners
- Large effects library
- Many AI tools built in
Watch out: ai tools need extra credits.
Filmora vs Wondershare Filmora FAQ
What is the difference between Filmora and Wondershare Filmora?
Filmora: Desktop and mobile video editor with built-in AI tools. Wondershare Filmora: Desktop and mobile video editor with many built-in AI tools. Both are video tools.
Is Filmora or Wondershare Filmora cheaper?
Filmora starts at See pricing page and Wondershare Filmora starts at $49.99/yr. Check both pricing pages for current plans.
Do Filmora and Wondershare Filmora have free plans?
Filmora: Yes. Wondershare Filmora: Yes.
Who makes Filmora?
Filmora is made by Wondershare, based in China.
Who makes Wondershare Filmora?
Wondershare Filmora is made by Wondershare, based in China.
Which should I choose, Filmora or Wondershare Filmora?
Choose Filmora if you value easy to learn timeline editor and available on desktop and mobile. Choose Wondershare Filmora if you value friendly for beginners and large effects library.