kitio.aiFilmora vs Instories
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Filmora starts at See pricing page and Instories starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Timeline editing
- AI-assisted tools
- Effects and titles
- Subtitles
- Audio editing
- Mobile app
- Reels and Stories templates
- AI video generator
- Long video clipping
- Auto captions
- Background removal
- AI voice
| Feature | Filmora | Instories |
|---|---|---|
| Best for | Desktop and mobile video editor with built-in AI tools | Template and AI editor for Reels, Stories, carousels and ads |
| Category | Video | Video |
| Pricing model | Freemium | Freemium |
| Starting price | See pricing page | See pricing page |
| Free plan | Yes | Yes |
| Made by | Wondershare | Instories |
| Based in | China | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Filmora starts at See pricing page and Instories starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Filmora
- Easy to learn timeline editor
- Available on desktop and mobile
- Large effects and template library
- Pricing not shown on the page reviewed
- Heavier than browser-based editors
- Site language here is Spanish
Instories
- Large template library for social formats
- Web and mobile apps
- Many AI tools in one editor
- Paid plan details not shown
- Focused on short social content
- Templates can look familiar across brands
Which one should you choose?
Choose Filmora if you want:
- Easy to learn timeline editor
- Available on desktop and mobile
- Large effects and template library
Watch out: pricing not shown on the page reviewed.
Choose Instories if you want:
- Large template library for social formats
- Web and mobile apps
- Many AI tools in one editor
Watch out: paid plan details not shown.
Filmora vs Instories FAQ
What is the difference between Filmora and Instories?
Filmora: Desktop and mobile video editor with built-in AI tools. Instories: Template and AI editor for Reels, Stories, carousels and ads. Both are video tools.
Is Filmora or Instories cheaper?
Filmora starts at See pricing page and Instories starts at See pricing page. Check both pricing pages for current plans.
Do Filmora and Instories have free plans?
Filmora: Yes. Instories: Yes.
Who makes Filmora?
Filmora is made by Wondershare, based in China.
Who makes Instories?
Instories is made by Instories.
Which should I choose, Filmora or Instories?
Choose Filmora if you value easy to learn timeline editor and available on desktop and mobile. Choose Instories if you value large template library for social formats and web and mobile apps.