kitio.aiEmma vs Magic AI
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Emma starts at See pricing page and Magic AI starts at $19/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Custom assistant builder
- Document upload
- Data integrations
- Help-desk chatbot
- Desktop app
- API access
- Train a bot on documents and websites
- Embeddable website chatbot
- Custom branding
- Team workspace
- API access
| Feature | Emma | Magic AI |
|---|---|---|
| Best for | Build a custom AI assistant on your company data | Chatbots trained on your documents and websites |
| Category | Agents & automation | Agents & automation |
| Pricing model | Freemium | Freemium |
| Starting price | See pricing page | $19/mo |
| Free plan | Yes | Yes |
| Made by | Emma | Magic AI |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Both offer: API access.
Pricing compared
Emma starts at See pricing page and Magic AI starts at $19/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- Free to get started
- No credit card required
Standard
$19/mo
- 5 chatbot projects
- 500 messages per month
- 10 data sources
- 10 team members
Premium
$49/mo
- 20 chatbot projects
- 5,000 messages per month
- 50 data sources
- 50 team members
Platinum
$149/mo
- 50 chatbot projects
- 15,000 messages per month
- 150 data sources
- 250 team members
Enterprise
$449/mo
- 100 chatbot projects
- 25,000 messages per month
- Unlimited team members
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Emma
- Quick setup from files or integrations
- Assistant can be trained by Q&A
- Multiple ways to interact, including an API
- Pricing details not shown in the evidence
- Site text mentions older model versions
- Few integrations named
Magic AI
- No coding needed
- Free plan with no credit card
- Same bot works for internal and public use
- Message limits on every plan
- Upload size is capped by characters
- Number of embedded sites is limited
Which one should you choose?
Choose Emma if you want:
- Quick setup from files or integrations
- Assistant can be trained by Q&A
- Multiple ways to interact, including an API
Watch out: pricing details not shown in the evidence.
Choose Magic AI if you want:
- No coding needed
- Free plan with no credit card
- Same bot works for internal and public use
Watch out: message limits on every plan.
Emma vs Magic AI FAQ
What is the difference between Emma and Magic AI?
Emma: Build a custom AI assistant on your company data. Magic AI: Chatbots trained on your documents and websites. Both are agents & automation tools.
Is Emma or Magic AI cheaper?
Emma starts at See pricing page and Magic AI starts at $19/mo. Check both pricing pages for current plans.
Do Emma and Magic AI have free plans?
Emma: Yes. Magic AI: Yes.
Who makes Emma?
Emma is made by Emma.
Who makes Magic AI?
Magic AI is made by Magic AI.
Which should I choose, Emma or Magic AI?
Choose Emma if you value quick setup from files or integrations and assistant can be trained by q&a. Choose Magic AI if you value no coding needed and free plan with no credit card.