kitio.aiCustom Vision vs Imagga
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Custom Vision starts at See pricing page and Imagga starts at $79/mo. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Image classification training
- Object detection models
- Assisted image tagging
- Model evaluation in the portal
- REST prediction API
- Image auto-tagging
- Content moderation
- Visual search
- Facial recognition
- OCR
- Custom model training
| Feature | Custom Vision | Imagga |
|---|---|---|
| Best for | Microsoft service for training custom image recognition models | Image and video recognition API for tagging, moderation and search |
| Category | Models & APIs | Models & APIs |
| Pricing model | Freemium | Freemium |
| Starting price | See pricing page | $79/mo |
| Free plan | Yes | Yes |
| Made by | Microsoft | Imagga |
| Based in | United States | Bulgaria |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Custom Vision starts at See pricing page and Imagga starts at $79/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 100 API requests
- Tagging, categorization, cropping
Indie
$79/mo
- 70,000 API requests
- Visual search and OCR
- Background removal
Pro
$349/mo
- 300,000 API requests
- Structured Tagging V3 Pro
Enterprise
Contact sales
- Pay per use
- Dedicated support engineer
- On-premise deployment
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Custom Vision
- Needs only a few labeled images
- No machine learning expertise required
- Backed by Azure infrastructure
- Requires an Azure account
- Portal looks dated
- Limited to image tasks
Imagga
- Free tier without a credit card
- Wide range of vision endpoints
- On-premise option
- Free plan only 100 requests a month
- Some features locked to higher tiers
- Large jump from Indie to Pro
Which one should you choose?
Choose Custom Vision if you want:
- Needs only a few labeled images
- No machine learning expertise required
- Backed by Azure infrastructure
Watch out: requires an azure account.
Choose Imagga if you want:
- Free tier without a credit card
- Wide range of vision endpoints
- On-premise option
Watch out: free plan only 100 requests a month.
Custom Vision vs Imagga FAQ
What is the difference between Custom Vision and Imagga?
Custom Vision: Microsoft service for training custom image recognition models. Imagga: Image and video recognition API for tagging, moderation and search. Both are models & apis tools.
Is Custom Vision or Imagga cheaper?
Custom Vision starts at See pricing page and Imagga starts at $79/mo. Check both pricing pages for current plans.
Do Custom Vision and Imagga have free plans?
Custom Vision: Yes. Imagga: Yes.
Who makes Custom Vision?
Custom Vision is made by Microsoft, based in United States.
Who makes Imagga?
Imagga is made by Imagga, based in Bulgaria.
Which should I choose, Custom Vision or Imagga?
Choose Custom Vision if you value needs only a few labeled images and no machine learning expertise required. Choose Imagga if you value free tier without a credit card and wide range of vision endpoints.