kitio.aiColorMagic vs Ideatum
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. ColorMagic starts at Free and Ideatum starts at Free. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Palette from text prompt
- Palette from image
- WCAG contrast checker
- Color mixer
- CSS gradient generator
- Colors API
- Prompt-based color schemes
- Font pairing suggestions
- Sizing ratios
- Responsive mood boards
- Figma and Webflow export
| Feature | ColorMagic | Ideatum |
|---|---|---|
| Best for | AI color palette generator from text, images or a hex code | Generate color palettes and font pairings from a prompt |
| Category | Design | Design |
| Pricing model | Free | Free |
| Starting price | Free | Free |
| Free plan | Yes, fully free | Yes, fully free |
| Made by | ColorMagic | Ideatum |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
ColorMagic starts at Free and Ideatum starts at Free. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
ColorMagic
- Free to use
- Generates palettes from plain words
- Accessibility contrast checks included
- Palettes may need manual tweaking
- Limited brand-system features
- Few export options described
Ideatum
- Exports to Figma and Webflow
- Quick starting point for brand looks
- Free to try
- Still an alpha release
- Covers style basics, not full layouts
- Future pricing is unknown
Which one should you choose?
Choose ColorMagic if you want:
- Free to use
- Generates palettes from plain words
- Accessibility contrast checks included
Watch out: palettes may need manual tweaking.
Choose Ideatum if you want:
- Exports to Figma and Webflow
- Quick starting point for brand looks
- Free to try
Watch out: still an alpha release.
ColorMagic vs Ideatum FAQ
What is the difference between ColorMagic and Ideatum?
ColorMagic: AI color palette generator from text, images or a hex code. Ideatum: Generate color palettes and font pairings from a prompt. Both are design tools.
Is ColorMagic or Ideatum cheaper?
ColorMagic starts at Free and Ideatum starts at Free. Check both pricing pages for current plans.
Do ColorMagic and Ideatum have free plans?
ColorMagic: Yes, fully free. Ideatum: Yes, fully free.
Who makes ColorMagic?
ColorMagic is made by ColorMagic.
Who makes Ideatum?
Ideatum is made by Ideatum.
Which should I choose, ColorMagic or Ideatum?
Choose ColorMagic if you value free to use and generates palettes from plain words. Choose Ideatum if you value exports to figma and webflow and quick starting point for brand looks.