kitio.aiCoefficient vs Formula Dog
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Formula Dog has the lower starting price: about $8 a month, against $49 for Coefficient.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Live data connectors
- Scheduled refresh
- Write-back to sources
- AI formula and chart builder
- Slack and email alerts
- Excel and Sheets formulas
- Formula explanations
- VBA snippets
- Regex helper
- Airtable and Notion formulas
| Feature | Coefficient | Formula Dog |
|---|---|---|
| Best for | Live business data in Google Sheets and Excel with AI help | Turns plain-English spreadsheet questions into Excel and Sheets formulas |
| Category | Data & analytics | Data & analytics |
| Pricing model | Freemium | Freemium |
| Starting price | $49/mo | $5 one-time |
| Free plan | Yes | Yes |
| Made by | Coefficient | Formula Dog |
| Based in | United States | Portugal |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Formula Dog has the lower starting price: about $8 a month, against $49 for Coefficient.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 3 standard data sources
- 5,000-row imports
- 50 import refreshes/month
- Email support
Starter
$49/mo
- For solo builders
- Everything in Free
- Automated workflows
Pro
$99/mo
- Per user (max 5)
- 6 standard data sources
- Automation and larger data pulls
Enterprise
Contact sales
- Standard and premium data sources
- Unlimited refreshes and alerts
- Security review and MSA
- Dedicated support
3 plans
Free bowl
Free
- 5 formulas a day
- No account required
Pack of 100
$5 one-time
- 100 formulas
- Never expires
- No subscription
Bottomless bowl
$8/mo
- Unlimited formulas
- History and bookmarks
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Coefficient
- Removes manual CSV exports
- Two-way sync with CRMs
- Works in familiar spreadsheets
- Premium connectors cost more
- Large imports can be slow
Formula Dog
- Five free formulas a day without signup
- Cheap one-time pack option
- Clear about what it can't do
- No Power Query or DAX support
- Airtable and Notion support is basic
- History only on the paid plan
Which one should you choose?
Choose Coefficient if you want:
- Removes manual CSV exports
- Two-way sync with CRMs
- Works in familiar spreadsheets
Watch out: premium connectors cost more.
Choose Formula Dog if you want:
- Five free formulas a day without signup
- Cheap one-time pack option
- Clear about what it can't do
Watch out: no power query or dax support.
Coefficient vs Formula Dog FAQ
What is the difference between Coefficient and Formula Dog?
Coefficient: Live business data in Google Sheets and Excel with AI help. Formula Dog: Turns plain-English spreadsheet questions into Excel and Sheets formulas. Both are data & analytics tools.
Is Coefficient or Formula Dog cheaper?
Formula Dog has the lower starting price: about $8 a month, against $49 for Coefficient.
Do Coefficient and Formula Dog have free plans?
Coefficient: Yes. Formula Dog: Yes.
Who makes Coefficient?
Coefficient is made by Coefficient, based in United States.
Who makes Formula Dog?
Formula Dog is made by Formula Dog, based in Portugal.
Which should I choose, Coefficient or Formula Dog?
Choose Coefficient if you value removes manual csv exports and two-way sync with crms. Choose Formula Dog if you value five free formulas a day without signup and cheap one-time pack option.