kitio.aiChatfuel vs CustomGPT.ai
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Chatfuel has the lower starting price: about $20 a month, against $99 for CustomGPT.ai.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI sales agent
- WhatsApp and Instagram bots
- Broadcast campaigns
- Shopify integration
- Shared inbox
- Train on websites and documents
- Source citations
- Anti-hallucination settings
- API access
- Embeddable widget
| Feature | Chatfuel | CustomGPT.ai |
|---|---|---|
| Best for | AI chat agents for WhatsApp, Instagram and Facebook sales | Business chatbots built on your content with source citations |
| Category | Agents & automation | Agents & automation |
| Pricing model | Free trial | Free trial |
| Starting price | $20/mo | $99/mo |
| Free plan | No, trial available | No, 7-day trial |
| Made by | Chatfuel | CustomGPT.ai |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
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Pricing compared
Chatfuel has the lower starting price: about $20 a month, against $99 for CustomGPT.ai.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Business S
$20/mo
- $20 AI credits/month
- 1 bot
- WhatsApp, Instagram, Facebook
- Bulk WhatsApp campaigns
Business M
$45/mo
- $50 AI credits/month
- 1 bot
Business L
$90/mo
- $100 AI credits/month
- 1 bot
Business XL
$170/mo
- $200 AI credits/month
- 1 bot
Agency S
$100/mo
- $100 AI credits/month
- 3 companies
- Agency dashboard
- Dedicated account manager
3 plans
Standard
$99/mo
- 10 agents
- 1,000 queries/month
- 3 team members
- RAG API access
Premium
$499/mo
- 25 agents
- 5,000 queries/month
- 5 team members
- Remove branding
Enterprise
Custom
- Custom limits
- Wire transfer and ACH billing
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Chatfuel
- Focused on Meta messaging channels
- Good for social selling
- Quick to launch
- Limited outside Meta platforms
- Costs rise with conversation volume
CustomGPT.ai
- Strong focus on accurate answers
- Cites sources
- Supports many file types
- Higher starting price than rivals
- Less flexible conversation design
Which one should you choose?
Choose Chatfuel if you want:
- Focused on Meta messaging channels
- Good for social selling
- Quick to launch
Watch out: limited outside meta platforms.
Choose CustomGPT.ai if you want:
- Strong focus on accurate answers
- Cites sources
- Supports many file types
Watch out: higher starting price than rivals.
Chatfuel vs CustomGPT.ai FAQ
What is the difference between Chatfuel and CustomGPT.ai?
Chatfuel: AI chat agents for WhatsApp, Instagram and Facebook sales. CustomGPT.ai: Business chatbots built on your content with source citations. Both are agents & automation tools.
Is Chatfuel or CustomGPT.ai cheaper?
Chatfuel has the lower starting price: about $20 a month, against $99 for CustomGPT.ai.
Do Chatfuel and CustomGPT.ai have free plans?
Chatfuel: No, trial available. CustomGPT.ai: No, 7-day trial.
Who makes Chatfuel?
Chatfuel is made by Chatfuel, based in United States.
Who makes CustomGPT.ai?
CustomGPT.ai is made by CustomGPT.ai, based in United States.
Which should I choose, Chatfuel or CustomGPT.ai?
Choose Chatfuel if you value focused on meta messaging channels and good for social selling. Choose CustomGPT.ai if you value strong focus on accurate answers and cites sources.