kitio.aiCapCut vs Promo.com
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. CapCut has the lower starting price: about $10 a month, against $59 for Promo.com.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Auto captions
- Background removal
- Trending templates
- Text-to-speech
- Script to video
- PromoAI video drafts
- Getty Images stock clips
- Licensed music tracks
- Brand kits
- Social content calendar
- Shopify app
| Feature | CapCut | Promo.com |
|---|---|---|
| Best for | Free video editor with AI captions, effects and templates | Marketing video maker with PromoAI drafts and Getty Images clips |
| Category | Video | Video |
| Pricing model | Freemium | Paid |
| Starting price | $9.99/mo | $59/mo |
| Free plan | Yes | No |
| Made by | ByteDance | Promo.com |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
CapCut has the lower starting price: about $10 a month, against $59 for Promo.com.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Free templates
- Basic editing tools
Standard
$9.99/mo
- Premium editing features
- More cloud storage
Pro
$19.99/mo
- All premium features and assets
- AI video generation credits
4 plans
Basic
$59/mo
- No PromoAI videos
- Getty Images clips
- 2 GB upload storage
- 1 brand kit
Standard
$119/mo
- 30 PromoAI videos per month
- 10 GB upload storage
- 3 brand kits
- 1,000 music tracks
Pro
$399/mo
- 300 PromoAI videos per month
- 50 GB upload storage
- 10 brand kits
- 2,000 music tracks
Business
Contact sales
- Unlimited PromoAI videos
- Unlimited brands and storage
- White label and reselling
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
CapCut
- Powerful free editor
- Works on phone, desktop and web
- Huge template library
- Many AI tools moved to paid tiers
- Availability varies by country
Promo.com
- Large licensed stock and music library
- Templates for each social platform
- Annual billing cuts the price in half
- Basic plan has no PromoAI videos
- Monthly prices are high
- ActiveCast needs a separate subscription
Which one should you choose?
Choose CapCut if you want:
- Powerful free editor
- Works on phone, desktop and web
- Huge template library
Watch out: many ai tools moved to paid tiers.
Choose Promo.com if you want:
- Large licensed stock and music library
- Templates for each social platform
- Annual billing cuts the price in half
Watch out: basic plan has no promoai videos.
CapCut vs Promo.com FAQ
What is the difference between CapCut and Promo.com?
CapCut: Free video editor with AI captions, effects and templates. Promo.com: Marketing video maker with PromoAI drafts and Getty Images clips. Both are video tools.
Is CapCut or Promo.com cheaper?
CapCut has the lower starting price: about $10 a month, against $59 for Promo.com.
Do CapCut and Promo.com have free plans?
CapCut: Yes. Promo.com: No.
Who makes CapCut?
CapCut is made by ByteDance.
Who makes Promo.com?
Promo.com is made by Promo.com.
Which should I choose, CapCut or Promo.com?
Choose CapCut if you value powerful free editor and works on phone, desktop and web. Choose Promo.com if you value large licensed stock and music library and templates for each social platform.