Buffer vs Tailwind
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Buffer starts at $6/mo and Tailwind starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Post scheduling
- AI Assistant
- Engagement inbox
- Analytics
- Start Page
- Ghostwriter AI copy
- SmartPin from any URL
- SmartSchedule timing
- Pinterest keyword research
- Bulk pin design
- Website sync
| Feature | Buffer | Tailwind |
|---|---|---|
| Best for | Simple social scheduling with an AI writing assistant | Pinterest scheduler with AI pin creation and keyword research |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $6/mo | See pricing page |
| Free plan | Yes | Yes |
| Made by | Buffer | Tailwind |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Buffer starts at $6/mo and Tailwind starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Up to 3 channels
- 10 scheduled posts per channel
- 100 ideas
Essentials
$6/mo
- Per channel
- Unlimited scheduled posts
- 1 user
Team
$12/mo
- Per channel
- Unlimited team members
- Unlimited scheduled posts
3 plans
Pinterest SEO
$11.99–$14.99/mo
- Keyword research and tracking
- Keywords by URL
- 50 credits per month
Pin Scheduling & Creation
$17.99–$29.99/mo
- Automated weekly pin creation
- Smart scheduling and spacing
- Website sync
- 300 credits per month
Bundle
$29.98/mo
- Scheduling, SEO and engagement
- Unlimited Turbo pins
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Buffer
- Very easy to use
- Low per-channel pricing
- Useful free plan
- Fewer enterprise features
- Costs add up with many channels
Tailwind
- Long-standing Pinterest partner since 2012
- AI writes pin copy and alt text
- Free to start
- Each product is billed separately
- Plans are per Pinterest account
- Focused mostly on Pinterest
Which one should you choose?
Choose Buffer if you want:
- Very easy to use
- Low per-channel pricing
- Useful free plan
Watch out: fewer enterprise features.
Choose Tailwind if you want:
- Long-standing Pinterest partner since 2012
- AI writes pin copy and alt text
- Free to start
Watch out: each product is billed separately.
Buffer vs Tailwind FAQ
What is the difference between Buffer and Tailwind?
Buffer: Simple social scheduling with an AI writing assistant. Tailwind: Pinterest scheduler with AI pin creation and keyword research. Both are marketing tools.
Is Buffer or Tailwind cheaper?
Buffer starts at $6/mo and Tailwind starts at See pricing page. Check both pricing pages for current plans.
Do Buffer and Tailwind have free plans?
Buffer: Yes. Tailwind: Yes.
Who makes Buffer?
Buffer is made by Buffer, based in United States.
Who makes Tailwind?
Tailwind is made by Tailwind, based in United States.
Which should I choose, Buffer or Tailwind?
Choose Buffer if you value very easy to use and low per-channel pricing. Choose Tailwind if you value long-standing pinterest partner since 2012 and ai writes pin copy and alt text.