kitio.aiBotPenguin vs Pmfm.ai
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Pmfm.ai has the lower starting price: about $19 a month, against $29 for BotPenguin.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- No-code chatbot builder
- AI voice agents
- WhatsApp, Instagram and Telegram bots
- Unified inbox and live chat
- Appointment booking
- 100+ integrations
- No-code assistant builder
- Embeddable AI apps
- Stripe monetization
- White-label branding
- Public app gallery
- Usage analytics
| Feature | BotPenguin | Pmfm.ai |
|---|---|---|
| Best for | No-code builder for AI chatbots and voice agents on every channel | No-code builder for custom AI assistants you can embed and sell |
| Category | Agents & automation | Agents & automation |
| Pricing model | Freemium | Freemium |
| Starting price | $29/mo | $19/mo |
| Free plan | Yes | Yes |
| Made by | BotPenguin | Pmfm.ai |
| Based in | India | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Pmfm.ai has the lower starting price: about $19 a month, against $29 for BotPenguin.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Baby
Free
- 1,000 bot messages
- Free forever
Little
$29/mo
- 3,000 messages per month
- Lead email notifications
- Appointment booking
King
$99/mo
- 12,000 messages per month
- Unlimited AI agents
- 10 AI voice agents
- WhatsApp flows
Emperor
$990/mo
- Unlimited bots and team members
- WeChat, LINE, Viber, SMS and Slack
- Contact sales
3 plans
Free
Free
- Build and publish assistants
- Basic analytics
Pro
$19/mo
- Full customer data
- Conversation history
Pro Plus
$29/mo
- Full customer data
- Full conversation data
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
BotPenguin
- Free forever plan
- Covers chat, messaging and phone
- No markup on WhatsApp fees
- Many features are paid add-ons
- AI messages are billed separately
- Top plan jumps to $990 a month
Pmfm.ai
- Charge for assistants out of the box
- Quick setup without coding
- Choice of AI models
- Full analytics require a paid plan
- Message volume affects cost
- Brand changes may confuse users
Which one should you choose?
Choose BotPenguin if you want:
- Free forever plan
- Covers chat, messaging and phone
- No markup on WhatsApp fees
Watch out: many features are paid add-ons.
Choose Pmfm.ai if you want:
- Charge for assistants out of the box
- Quick setup without coding
- Choice of AI models
Watch out: full analytics require a paid plan.
BotPenguin vs Pmfm.ai FAQ
What is the difference between BotPenguin and Pmfm.ai?
BotPenguin: No-code builder for AI chatbots and voice agents on every channel. Pmfm.ai: No-code builder for custom AI assistants you can embed and sell. Both are agents & automation tools.
Is BotPenguin or Pmfm.ai cheaper?
Pmfm.ai has the lower starting price: about $19 a month, against $29 for BotPenguin.
Do BotPenguin and Pmfm.ai have free plans?
BotPenguin: Yes. Pmfm.ai: Yes.
Who makes BotPenguin?
BotPenguin is made by BotPenguin, based in India.
Who makes Pmfm.ai?
Pmfm.ai is made by Pmfm.ai.
Which should I choose, BotPenguin or Pmfm.ai?
Choose BotPenguin if you value free forever plan and covers chat, messaging and phone. Choose Pmfm.ai if you value charge for assistants out of the box and quick setup without coding.