kitio.aiBotPenguin vs BotSailor
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. BotPenguin starts at $29/mo and BotSailor starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- No-code chatbot builder
- AI voice agents
- WhatsApp, Instagram and Telegram bots
- Unified inbox and live chat
- Appointment booking
- 100+ integrations
- Visual flow builder
- AI agents
- WhatsApp broadcasts
- Omnichannel inbox
- Shopify automation
- White-label reseller
| Feature | BotPenguin | BotSailor |
|---|---|---|
| Best for | No-code builder for AI chatbots and voice agents on every channel | AI agents and chatbot flows for WhatsApp, Instagram and web chat |
| Category | Agents & automation | Agents & automation |
| Pricing model | Freemium | Freemium |
| Starting price | $29/mo | See pricing page |
| Free plan | Yes | Yes |
| Made by | BotPenguin | BotSailor |
| Based in | India | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
BotPenguin starts at $29/mo and BotSailor starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Baby
Free
- 1,000 bot messages
- Free forever
Little
$29/mo
- 3,000 messages per month
- Lead email notifications
- Appointment booking
King
$99/mo
- 12,000 messages per month
- Unlimited AI agents
- 10 AI voice agents
- WhatsApp flows
Emperor
$990/mo
- Unlimited bots and team members
- WeChat, LINE, Viber, SMS and Slack
- Contact sales
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
BotPenguin
- Free forever plan
- Covers chat, messaging and phone
- No markup on WhatsApp fees
- Many features are paid add-ons
- AI messages are billed separately
- Top plan jumps to $990 a month
BotSailor
- Covers the main messaging apps
- Strong WhatsApp marketing tools
- White-label option
- Free accounts capped at 100 subscribers
- Pricing pages focus on white label
- Many features to learn
Which one should you choose?
Choose BotPenguin if you want:
- Free forever plan
- Covers chat, messaging and phone
- No markup on WhatsApp fees
Watch out: many features are paid add-ons.
Choose BotSailor if you want:
- Covers the main messaging apps
- Strong WhatsApp marketing tools
- White-label option
Watch out: free accounts capped at 100 subscribers.
BotPenguin vs BotSailor FAQ
What is the difference between BotPenguin and BotSailor?
BotPenguin: No-code builder for AI chatbots and voice agents on every channel. BotSailor: AI agents and chatbot flows for WhatsApp, Instagram and web chat. Both are agents & automation tools.
Is BotPenguin or BotSailor cheaper?
BotPenguin starts at $29/mo and BotSailor starts at See pricing page. Check both pricing pages for current plans.
Do BotPenguin and BotSailor have free plans?
BotPenguin: Yes. BotSailor: Yes.
Who makes BotPenguin?
BotPenguin is made by BotPenguin, based in India.
Who makes BotSailor?
BotSailor is made by BotSailor.
Which should I choose, BotPenguin or BotSailor?
Choose BotPenguin if you value free forever plan and covers chat, messaging and phone. Choose BotSailor if you value covers the main messaging apps and strong whatsapp marketing tools.