kitio.aiBlockSurvey vs PrettyInsights
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. PrettyInsights has the lower starting price: about $10 a month, against $49 for BlockSurvey.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- End-to-end encrypted responses
- AI survey creation
- Conversational AI surveys
- AI thematic analysis
- Longitudinal analysis
- Survey MCP server
- AI analytics chat
- Revenue tracking
- Goals and events
- Live visitors
- Session replay
- Traffic alerts
| Feature | BlockSurvey | PrettyInsights |
|---|---|---|
| Best for | Encrypted survey tool with AI survey design and response analysis | Privacy-friendly web analytics you can question in plain language |
| Category | Data & analytics | Data & analytics |
| Pricing model | Freemium | Free trial |
| Starting price | $49/mo | $10/mo |
| Free plan | Yes | No, 15-day trial |
| Made by | BlockSurvey | PrettyInsights |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
PrettyInsights has the lower starting price: about $10 a month, against $49 for BlockSurvey.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- Basic surveys
- Encrypted responses
Standard
$49/mo
- Unlimited surveys
- 6,000 responses per year
- AI survey creation
- Spam prevention
Premium
$99/mo
- 24,000 responses per year
- AI follow-up questions
- Custom branding
Team
$149/mo
- Up to 5 users
- 60,000 responses per year
- AI data analysis
- NPS, CSAT and CES
Enterprise
Contact sales
- Custom quotas
- Demo and onboarding
3 plans
Starter
$10/mo
- 20k pageviews
- 1 user, up to 10 sites
- Revenue tracking
Professional
$30/mo
- 2 users, up to 20 sites
- API access
- 4 email reports
Enterprise
Contact sales
- Isolated storage server
- Multiple agency teams
- Combined invoicing
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
BlockSurvey
- Responses encrypted end to end
- AI handles design and analysis
- Works from Claude and ChatGPT
- Free plan to start
- Annual response caps on each plan
- AI analysis reserved for the Team plan
- Branding requires Premium
PrettyInsights
- Ask questions about data in plain language
- Privacy-focused, cookie-light tracking
- Low entry price for small sites
- Price rises with pageview volume
- Starter plan allows one user
- Younger product than GA or Plausible
Which one should you choose?
Choose BlockSurvey if you want:
- Responses encrypted end to end
- AI handles design and analysis
- Works from Claude and ChatGPT
Watch out: annual response caps on each plan.
Choose PrettyInsights if you want:
- Ask questions about data in plain language
- Privacy-focused, cookie-light tracking
- Low entry price for small sites
Watch out: price rises with pageview volume.
BlockSurvey vs PrettyInsights FAQ
What is the difference between BlockSurvey and PrettyInsights?
BlockSurvey: Encrypted survey tool with AI survey design and response analysis. PrettyInsights: Privacy-friendly web analytics you can question in plain language. Both are data & analytics tools.
Is BlockSurvey or PrettyInsights cheaper?
PrettyInsights has the lower starting price: about $10 a month, against $49 for BlockSurvey.
Do BlockSurvey and PrettyInsights have free plans?
BlockSurvey: Yes. PrettyInsights: No, 15-day trial.
Who makes BlockSurvey?
BlockSurvey is made by BlockSurvey, based in United States.
Who makes PrettyInsights?
PrettyInsights is made by PrettyInsights.
Which should I choose, BlockSurvey or PrettyInsights?
Choose BlockSurvey if you value responses encrypted end to end and ai handles design and analysis. Choose PrettyInsights if you value ask questions about data in plain language and privacy-focused, cookie-light tracking.