kitio.aiAshby vs Alex
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Ashby starts at See pricing page and Alex starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Applicant tracking
- Sourcing CRM
- Interview scheduling
- AI application review
- Recruiting analytics
- AI first-round interviews
- Resume screening
- Interview scheduling
- Candidate fraud scoring
- ID and selfie verification
- 33+ ATS integrations
| Feature | Ashby | Alex |
|---|---|---|
| Best for | All-in-one recruiting platform with ATS, CRM, scheduling and AI | AI recruiter that interviews, screens and schedules job candidates |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | No | No |
| Made by | Ashby | Alex AI |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Both offer: Interview scheduling.
Pricing compared
Ashby starts at See pricing page and Alex starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Ashby
- Powerful built-in analytics
- Replaces several recruiting tools
- Modern, fast interface
- Can be complex to configure
- Pricing not public
- Smaller marketplace than legacy ATSs
Alex
- Interviews by phone, video, text or WhatsApp
- Built-in candidate identity checks
- Works with many existing ATS tools
- No public pricing, demo required
- Aimed at companies, not individual recruiters
- Candidates may prefer a human first interview
Which one should you choose?
Choose Ashby if you want:
- Powerful built-in analytics
- Replaces several recruiting tools
- Modern, fast interface
Watch out: can be complex to configure.
Choose Alex if you want:
- Interviews by phone, video, text or WhatsApp
- Built-in candidate identity checks
- Works with many existing ATS tools
Watch out: no public pricing, demo required.
Ashby vs Alex FAQ
What is the difference between Ashby and Alex?
Ashby: All-in-one recruiting platform with ATS, CRM, scheduling and AI. Alex: AI recruiter that interviews, screens and schedules job candidates. Both are legal, finance & hr tools.
Is Ashby or Alex cheaper?
Ashby starts at See pricing page and Alex starts at See pricing page. Check both pricing pages for current plans.
Do Ashby and Alex have free plans?
Ashby: No. Alex: No.
Who makes Ashby?
Ashby is made by Ashby, based in United States.
Who makes Alex?
Alex is made by Alex AI, based in United States.
Which should I choose, Ashby or Alex?
Choose Ashby if you value powerful built-in analytics and replaces several recruiting tools. Choose Alex if you value interviews by phone, video, text or whatsapp and built-in candidate identity checks.